Blog GAYARRE infografia
In our blog GAYARRE inforgrafia, you will find useful thoughts and reflections for your real estate marketing.
We focus on general concepts useful for your interests. I hope that some of them can help you in your strategy.
Selling a development means selling more than just bricks and mortar
Selling a RE development means selling more than just bricks. In this project, that was our priority objective. To transcend with our work the "aseptic sale" of bricks to reach the heart of the potential client. This objective is infinitely more feasible to achieve when the client understands the [...]
YOUR CLIENT AS PRETTY WOMAN
Your client wants to be treated like Julia Roberts in "Pretty woman" (the second time in the shop). Today I take the risk of giving you my point of view on the #trends of the future in #emotional #real estate #marketing. This type of marketing seeks an emotional connection [...]
Renders are very expensive
"Renders are very expensive" say some #promoters #real-estate developers. We both know that it is an important investment but "saving" on this step, in the end, comes out more expensive. But how is your SALES PROCESS? Your client wants to know where he is going to invest his life [...]
WE ARE YOUR VISUAL PARTNER
We are the visual partner of property developers. You, as a developer, need to "put together" a very complete and complicated offer to sell your development. There are many factors involved and all of them will be examined by your client. You are faced with a very difficult operation: [...]
MONTECITO
If you are a RE Developer and you work in Zaragoza, you surely know about this new exclusive promotion. The promoter got the maximum points (now I'll explain it to you). The #luxury housing development, admits to invest more than usual in its presentation. You have to transmit value [...]
TRADITIONAL HOUSING HAS A NEW PROTAGONIST > teaching you how to sell effectively
Have you ever felt like Michael Douglas in the traffic jam scene in “Falling Down”? I’m sure you have, especially if you have good taste. To all of those, especially those who are suffering daily, this uprooting of our daily lives seems incomprehensible. Your business, due to various reasons, [...]
DON’T GIVE UP > If you have a plan, I have one that will complement it
When they limit you, you have to play within those limits, an analogy is excellently demonstrated by Dennis Rodman. While not a technically outstanding player, he never gave up, and always kept trying. You can watch some examples. We have all had enough of the horrible virus, and I don’t know about [...]
REAL ESTATE OPTIMISM vs CATASTROPHE > wisdom, action and hope
We all agree: we are living in unprecedented times.In such a crisis situation, there are two possible stances to take: The pessimist and the optimist. The pessimist is dangerous in that he does not leave any space for hope, however the optimistic does not [...]
Real Estate Developer; How to become close with your client in times of social distancing
Before the outbreak of COVID-19, the trend with selling houses was clear. The client wants to buy their future house, not you are selling them. Clients need to have autonomy and freedom when making decisions. If they are in need of information, inform them. In the meantime, offer them the tools to completely captivate them with a [...]
The path between the classical architecture model & the 3d model (part II)
The Fountainhead, 1949 In the previous article, I wrote about the first models, their users and the corresponding applications. Today I write about the 3d model of the 21st century, which I would distinguish into two large groups: Emulating techniques of the traditional model and the new paradigm. [...]
The path between the classical architecture model & the 3d model (part I)
Donald Trump in 1980, with a model of Trump Tower.Photograph by Don Hogan Charles / The New York Times / Redux The architecture model is a tool of understanding. It serves to reflect on the volume, space, project, construction, It is neither good nor bad in itself. There [...]
5 things to consider in your images for an architectural contest
When an architect is presented to an architectural contest, a process that has nothing to do with the development of a project is activated. The technical development of the project is a more automated process. It is comparable to the birth of a [...]
The 5 reasons to make a good architecture animation video of your project
Real Estate actor, do you usually do a good architecture animation video of your project? Each moment in history has had its preferred communication medium. From the “word of mouth”, the press, radio, television and now the Internet have all been means to receive and transmit information. Today, in [...]
7 key ideas in order to hire an architectural rendering company
Did you have troubles hiring an architectural rendering company in the past? This article will help you. In any contractual relationship, there is no problem if there is good will on both sides. The problems, if they arise, are easier to solve if everyone has a predisposition to be fair and [...]
Is the 3d render good for Architecture?
Is the 3d render good for Architecture? Is the pencil good for Architecture? Is the computer’s use good for Architecture? They are TOOLS. What are the plans? Are they technical or artistic documents? Progress in the development of an architectural project [...]
The 5 main social media mistakes Real Estate Agents must avoid
Social media is not the place to sell houses for Real Estate Agents. So, why do I mention it? I mean, in the social networks you’ll never close the sell. They help you to sell, the same or more than in other more classical channels. PATIENCE – [...]
5 keys to choose an architectural rendering studio
A very important part of the success or failure of a real estate marketing campaign can be related with the choice of the architectural rendering studio. The images or even animation done by this company, will be the primary base of your communication. When you want to close the [...]
The “real estate illusion” of using for the first time a house
It is, without doubt, the most important purchase of your life. Some lucky people may dream about the project of a detached house. 3d architectural visualization allows the future buyer dreams twice: the first one when the virtual project is shown. The second one when the house is delivered: "the [...]
Are you still selling a house pushing?
The paradigm change selling a house Although many developers still yearn to return the old days, I hope it is not your case selling a house. I do not mean in reference to the market upturn. I mean how to sell. Please remember. Think about how [...]
How do architectural 3d floor plans help
Every visualization, whatever the kind, fulfills several functions. One is to better explain a project. I am not saying it is the principal one. For technicians When you are working in a project with technicians, it usually is not necessary. Everyone [...]