It is normal, the real estate business has to play with the time factor.
To major sale in less time, major profitability.
That’s why the impatience is always present in the real estate business.
This need for results is incompatible with the time that you have to invest in social media.
As soon as the MISTAKE 1, the one related to the confusion between marketing and sales, was overcome, we have to let time take its course.
You cannot claim that anybody buys only because you insist him.
You have to transmit confidence and it requires time and effort. Your mission is to understand your ideal client. Make see that you aren’t only worried selling him an apartment. I would dare to say, even, when it should not true.
To do that, it is recommended that we use our share channels with an 80-20 ratio.
80% of communications related to the interests of our customer and 20% of our interest to get benefit of the client.
Please, think about it and be honest with yourself and your social media strategy.