Your client wants to be treated like Julia Roberts in “Pretty woman” (the second time in the shop).
Today I take the risk of giving you my point of view on the #trends of the future in #emotional #real estate #marketing.
This type of marketing seeks an emotional connection with the client throughout the whole process to convince them that your flat is their best option.
I think there are five trends to achieve this:
PERSONALISATION
They want to see that you treat them as if they were your ONLY client. That you listen to them before you speak. That you understand what they are looking for and, only then, put it on a plate. This treatment must be present before, during and after the desired sale.
VIRTUAL REALITY
Although, technically speaking, it needs more development for the experience to be satisfactory, there is no doubt that it is an exciting experience.
It is an IMMERSIVE experience in which the customer sees himself inside his FUTURE HOME and that excites him.
ARTIFICIAL INTELLIGENCE
It has to be a tool that helps YOU. Your customer will notice (they don’t know how) that you have discovered their needs (by legitimately tracking their searches).
YOU WILL ANALYSE
the results that the #IA will do for you and come to conclusions. There is nothing emotional about its use, but the proper use of its results is OPTIMISING the marketing and sales processes.
SUSTAINABILITY
I don’t know anyone who doesn’t boast that their house is sustainable and was also built that way.
Wear the green MEDAL and you will surely connect with your client’s values.
COLLABORATION
Understand your work as collaborative beyond your company.
If the client notices that you actively collaborate with the architect, the decorator, the supplier of materials, sanitary ware, etc., he will see that you are LOOKING FOR THE BEST FOR HIM.
And that, no doubt, will also bring you closer to him emotionally.
How do you see it, are you up to date?
What actions have you implemented in the past?