1 minute of video has the same impact on an audience as 2 million words. [Dr. James McQuivey, Forrester Research].
Compared to text, visual data is processed 60,000 times faster in the brain. [Nonprofit Hub]
55% of the population consumes online video every day. [HighQ].
44% of users find video commercial messages less intrusive than TV. [IAB, 2017]
In 2016, on YouTube, users watched more than 500 million hours of video every day. [Business Insider, 2016].
The number of videos viewed on social networks exceeds 8 billion every day. [Social Media Today, 2016]
User stay 2.5x longer on web pages with video content. [Mist Media Reports – Wistia].
People retain 95% of a message when they watch it in video compared to 10% when they read it in text.
Video is shared 1200% more than image and text combined. [BrightCove]
100 million hours of video are watched on Facebook every day.
81% of marketing and sales executives plan to run a video marketing campaign in the last year [Hubspot (2018)].
52% of marketers worldwide recognise video as the content type with the best ROI. [Adobe Blog – Invodo Video Statistics, 2014-2015-2016].
The use of video in email marketing campaigns can increase CTR rates by almost 100% [Mist Media].
Brands that use video marketing increase their annual profit 49% faster than brands that don’t use it. [Aberdeen – Vidyard report 2015].
Inserting a video on a website’s homepage can increase conversion rates by 20% or even more. [Reel SEO]