VIDEO
The strange habit, 100% legal,
used by successful developers to sell their flats and which allows them
to sleep like a log every night
What I am going to tell you next is not open to discussion:
‘Using video to sell your development is the smartest and most effective investment you can make’.
You should make it a habit.
In the following video, we have compiled last year’s work.
We have not done this with the intention of showing off.
It is divided into sections so you can see how we can highlight the ADVANTAGES of your RE development.
To inspire you to imagine its tremendous potential.
Turn the volume up and press play ▶︎
Although this promotion thing has its moments of glory, you often feel that you are consumed by so much pressure.
You, before you became a millionaire developer, also looked for your first flat. Or maybe you were born a developer. I don’t know. It doesn’t matter.
After selling so many flats so many times, money is no longer important to you. (?)
I don’t know if my work produces as many endorphins as I preach.
Some promoters tell me a lot and others, who are more ‘reserved’, don’t tell me anything.
Still, I try to analyse their sales results and check if our services were useful for them.
But my point is this.
I’m sure you remember the excitement with which you looked for your first flat. The joy you felt when you found it, even though you didn’t know if you could afford it. And I’m not even talking about the day you moved in.
When you see that excited couple that I told you about at the beginning of the website walk through your promoter’s door,
‘remember’ yourself.
Do the experiment and observe them.
Take the opportunity to study their faces and, when at one point in the video, they look for each other and exchange smiling glances,
you can smell the endorphins they have released through their pores and flood the air in your offices.
This will give you a different kind of satisfaction than money does. You will have felt yourself reflected in them and you will also smile.
But don’t worry, if you’re less romantic and prefer money, we’ll also help you get it effortlessly.
Although this promotion thing has its moments of glory, you often feel that you are consumed by so much pressure.
You, before you became a millionaire developer, also looked for your first flat. Or maybe you were born a developer. I don’t know. It doesn’t matter.
After selling so many flats so many times, money is no longer important to you. (?)
I don’t know if my work produces as many endorphins as I preach.
Some promoters tell me a lot and others, who are more ‘reserved’, don’t tell me anything.
Still, I try to analyse their sales results and check if our services were useful for them.
But my point is this.
I’m sure you remember the excitement with which you looked for your first flat. The joy you felt when you found it, even though you didn’t know if you could afford it. And I’m not even talking about the day you moved in.
When you see that excited couple that I told you about at the beginning of the website walk through your promoter’s door,
‘remember’ yourself.
Do the experiment and observe them.
Take the opportunity to study their faces and, when at one point in the video, they look for each other and exchange smiling glances,
you can smell the endorphins they have released through their pores and flood the air in your offices.
This will give you a different kind of satisfaction than money does. You will have felt yourself reflected in them and you will also smile.
But don’t worry, if you’re less romantic and prefer money, we’ll also help you get it effortlessly.
For what it’s worth, take a look at what the Marketing Director of Gestión Común, Marta Aznárez, has to say:
‘Having GAYARRE infografia, to visualise our unbuilt projects, to show our final client our project with high quality videos and images, gives us a lot of security and a guaranteed return.‘
It is true that the making of a video requires additional technical work in addition to the images, but it pays off, and I’m not talking about money.
The videos, when they transcend the mere representation of the future project, I mean,
when they not only teach but also persuade, they become the salesperson’s most effective tool.
You have to take advantage of the occasion (sometimes there is only one) to seduce your client by provoking a massive release of endorphins by watching the video of your promotion.
And this idea is confirmed by Borja Hidalgo, CEO of Cosehisa:
‘Juan has been working with us for a long time. We can’t imagine our sales material without him.
The emotional component is underestimated in the commercial aspect, but it can make or break a customer’s decision when it comes to buying a property.
In this sense, Juan helps us to capture the attention and transmit perfectly what we are looking for in a development, touching the hearts of our clients and making them imagine themselves living in them.
He really makes the sales process much easier for us because of the illusion he generates in the client, and this is priceless’.
BENEFITS
These are the direct benefits you will get if we make a video of your project.
Some you will enjoy at the launch of your promotion and others during the sales process.
12.630 endorphines
Why do you like one song and not another?
Why does one painting move you and another tells you nothing?
There are real estate videos that are more boring than playing Parcheesi alone.
That doesn’t happen with ours. Neither you nor your client will know why.
It’s a secret I’ll never tell you but you don’t really care.
What you are interested in is the release of endorphins in your potential client and that is guaranteed with our videos.
At least 12,630 will be released.
You reduce the time of your promotion by 3 to 5 months.
I have been analysing the impact of our work for years and there are also studies that back this up.
If you don’t believe it, that’s fine. Others do and repeat with us project after project.
If you only hire images you will sell, but with a video the process accelerates enormously, reducing your media advertising budget.
Return on investment
The images will cost you half the price if we make the video.
We prefer that you hire both services and we reward your commitment.
They will see how you invest in them
What do they think if they see an exciting video of their future home on your website and not just images?
Compared to other developers, they will appreciate your efforts to show them the project with everything they need, and that predisposes them very positively before you meet in person.
We don’t play with your time
Only beginners or those using obsolete technologies will ask you to wait too long for a video to be made.
You can’t afford to wait that long. It makes life difficult for you to launch your promotion on time.
With us you no longer have to wait that extra time. We can deliver the images and the video almost at the same time.
We will make the video you need for each different moment of the promotion.
To capture their attention and bring them to your offices, the video must be attractive and short (I will talk about ‘pills’ later).
To show them the project in person, when they are already sitting in your offices,
the video should have a different character. It must be calmer to persuade them but without boring them. That can never happen.
12.630 endorphines
Why do you like one song and not another?
Why does one painting move you and another tells you nothing?
There are real estate videos that are more boring than playing Parcheesi alone.
That doesn’t happen with ours. Neither you nor your client will know why.
It’s a secret I’ll never tell you but you don’t really care.
What you are interested in is the release of endorphins in your potential client and that is guaranteed with our videos.
At least 12,630 will be released.
You reduce the time of your promotion by 3 to 5 months.
I have been analysing the impact of our work for years and there are also studies that back this up.
If you don’t believe it, that’s fine. Others do and repeat with us project after project.
If you only hire images you will sell, but with a video the process accelerates enormously, reducing your media advertising budget.
Return on investment
The images will cost you half the price if we make the video.
We prefer that you hire both services and we reward your commitment.
They will see how you invest in them
What do they think if they see an exciting video of their future home on your website and not just images?
Compared to other developers, they will appreciate your efforts to show them the project with everything they need, and that predisposes them very positively before you meet in person.
We don’t play with your time
Only beginners or those using obsolete technologies will ask you to wait too long for a video to be made.
You can’t afford to wait that long. It makes life difficult for you to launch your promotion on time.
With us you no longer have to wait that extra time.
We can deliver the images and the video almost at the same time.
We will make the video you need for each different moment of the promotion.
To capture their attention and bring them to your offices, the video must be attractive and short (I will talk about ‘pills’ later).
To show them the project in person, when they are already sitting in your offices, the video should have a different character.
It must be calmer to persuade them but without boring them. That can never happen.
If you have any questions before contacting me, here are some of the most frequently asked questions.
We will make this decision depending on the number of spaces to be displayed but also on other factors.
However, we do not accept projects with a duration of less than 60 seconds.
What I’m going to tell you next is not up for discussion:
Using video to sell your promotion is the smartest and most effective investment you can make.
Video is for 3 types of people:
- RE Developers who want to sell their homes faster.
- RE Developers who want to sell their homes better. It is not the same.
- Architects who want to look good to their developer clients and suggest making this investment.
And it is totally inadvisable if…
- You are looking for the cheapest possible solution to sell with ‘something’.
- You have already had a video made before but you want something better at a lower cost.
In these cases don’t click here, don’t write me and don’t call me because I’m not interested.
Of course it is!
It takes a lot of work but, when the site requires it, it is one of the services that the client is most grateful for the return they get.
We work with a very professional drone pilot who knows and complies with current regulations.
You can see for yourself by looking at this example.
Yes, you can see it in this video about the ADVANTAGES.
Beforehand, you need to ask yourself some key questions:
Where is your presentation going to be shown? Is it to be shown on the internet? Is it for a screening in a hall? Both?
Each channel has its own format and resolution.
Normally we work in Full HD (1920×1080 px) but if your project requires it we can do it in 4K.
There are many companies that simply give you the work as it comes out of the computer calculation without retouching anything.
Even though we are aware that it takes a lot more work, we can’t pass up the opportunity to give you our work in the best possible way so that it serves its purpose:
guaranteeing the brutal release of endorphins 💊.
And post production has a lot to do with that.
No. If you are looking for this type of service, we are not the company for you.
Although we like challenges, we are also aware of our own limitations.
We can simulate effects such as rain or snow, but we can’t and don’t want to be Pixar.
If you need another kind of phenomena, we are not the company you are looking for.
see the rest of FAQ
TYPES OF VIDEO
Until recently, we only offered one type of video with a duration of approximately three minutes.
After listening to our clients, we now offer 3 types of video.
The choice of one or the other will depend on your needs and the number of spaces to be displayed.
We will talk about videos suitable for housing developments…
Large and luxurious
(although it will also be extremely useful for any project)
There is something that developers in Spain are not doing that would allow them to sell their flats with much less effort.
Something to sell like crazy.
The first one to do it, will not give credit to the results.
The next ones will also make a profit if they do it properly.
Eventually, everyone will do it and it will start to lose momentum.
It is, without a doubt, the most effective video.
It is the only one that multiplies x 100 the endorphin production of a ‘traditional’ video.
It consists of making a video that, in addition to showing the project, is structured with the storyline of a story.
If you want to know more about this type of production, I need you to be a brave RE Developer.
Examples of such videos are not posted on the web and, in order to show them to you, I need to check first that they can be useful in your case.
There is something that developers in Spain are not doing that would allow them to sell their flats with much less effort.
Something to sell like crazy.
The first one to do it, will not give credit to the results.
The next ones will also make a profit if they do it properly.
Eventually, everyone will do it and it will start to lose momentum.
It is, without a doubt, the most effective video.
It is the only one that multiplies x 100 the endorphin production of a ‘traditional’ video.
It consists of making a video that, in addition to showing the project, is structured with the storyline of a story.
If you want to know more about this type of production, I need you to be a brave RE Developer.
Examples of such videos are not posted on the web and, in order to show them to you, I need to check first that they can be useful in your case.
With common spaces
(or without them)
This type of video does not strictly tell a story.
However, the visual structure of the video, the successive visualisation of both private and communal spaces in different lighting situations, allows for a clear and orderly tour of the project. The viewer should not get lost. They must have the sensation of knowing where they are at all times.
Its duration is between 90 and 180 seconds.
A real estate video should not exceed this length.
After these three minutes, it is very difficult to keep the viewer’s attention, no matter how interested they are in the project. Even so, we have made longer videos because it was necessary to show a lot of things. We prefer not to work with unbreakable rules.
It is often necessary to exceed three minutes when the project requires visualising, in addition to the typical dwelling, multiple common spaces that we also want to show off.
In other words, showing more spaces requires more time.
Sometimes, the video needs to be fast-paced.
Same number of spaces in less time > video with more ‘pace ’*.
If the project does not have common spaces, the length of the video can be set between 90 and 120 seconds maximum.
Unsolicited advice: don’t skimp on video length. This is a common mistake.
NOTE on examples
As you can imagine, after three decades of doing this kind of work, we could show you a lot but, honestly, I don’t think it would do you any good to see more and more examples.
We have done all kinds of projects. From the visualisation of the Expo in Zaragoza, to an exclusive single-family house, to very large, medium and small developments. We have collaborated with very important studios and others that were not so important, in Spain and in the USA, but, believe me, this is not relevant.
The important thing is that all this accumulated experience allows me to offer you the best service in your upcoming project.
At the end of this video, you will find links to see some more.
Social media pills
Using the video format to launch your promotion and attract potential customers is usually a good idea.
Some of our clients understand this and, although they order the complete video from us, before showing it in its entirety, they ‘chop it up’ to make ‘reels’, ‘stories’ or simple publications in the different social media channels.
These are what I call pills. I think it’s a good strategy.
Our video allows for that use. So, you have videos for the two key moments of the process:
the attraction and the presentation.
Lately, some clients have been asking us for just the pills. That’s why we offer this new service.
It consists of 12 shots of 5 seconds (one minute of video)*.
We deliver these takes independently, i.e. 12 videos.
This format has advantages and disadvantages.
The main advantage is that it requires less investment on your part.
The disadvantage is that we deliver the sequences without any post-production, just as they come out of the computer. They have no effects, no post production, no backgrounds and they are all delivered with the same lighting situation.
I won’t deny that they come out of the oven very well, but don’t be fooled. Their quality and efficiency is not comparable to what you get with a full video.
Sometimes, a daring client has even dared to make his own video with these sequences.
It is a mistake and, instead of adding, the video usually subtracts. Take my advice: don’t do it.
If you want to forget everything, we can also prepare the sequences so that you only have to make the effort of uploading them with a click on your accounts.
Video is the service from which you will get the most return.
Obviously, if we do video, we will also do images.
If you want, take a look at them…
In this example (I’m sorry only in Spanish), you will see 8 consecutive videos of 15 seconds each. I’m sure you think you do it better and you might be right, but I’ve given you this example just to give you an idea.
Using the video format to launch your promotion and attract potential customers is usually a good idea.
Some of our clients understand this and, although they order the complete video from us, before showing it in its entirety, they ‘chop it up’ to make ‘reels’, ‘stories’ or simple publications in the different social media channels.
These are what I call pills. I think it’s a good strategy.
Our video allows for that use. So, you have videos for the two key moments of the process:
the attraction and the presentation.
Lately, some clients have been asking us for just the pills. That’s why we offer this new service.
It consists of 12 shots of 5 seconds (one minute of video)*.
We deliver these takes independently, i.e. 12 videos.
This format has advantages and disadvantages.
The main advantage is that it requires less investment on your part.
The disadvantage is that we deliver the sequences without any post-production, just as they come out of the computer.
They have no effects, no post production, no backgrounds and they are all delivered with the same lighting situation.
I won’t deny that they come out of the oven very well, but don’t be fooled.
Their quality and efficiency is not comparable to what you get with a full video.
Sometimes, a daring client has even dared to make his own video with these sequences.
It is a mistake and, instead of adding, the video usually subtracts. Take my advice: don’t do it.
If you want to forget everything, we can also prepare the sequences so that you only have to make the effort of uploading them with a click on your accounts.
Video is the service from which you will get the most return.
Obviously, if we do video, we will also do images.
If you want, take a look at them…
In this example (I’m sorry only in Spanish), you will see 8 consecutive videos of 15 seconds each. I’m sure you think you do it better and you might be right, but I’ve given you this example just to give you an idea.
*GENERAL WARNING FOR ALL VIDEOS (well-intentioned)
Don’t be tempted to order the 60 second video from us thinking that it is worth less than the longer ones.
The combination of these three factors determine the final cost of the production, the most important being the first one:
- The number of spaces to be displayed.
- The length of the video.
- The retouching