The sales process is extensive. We cannot limit it to:
I advertise > they are interested > I expose and convince > they buy > goodbye > the following, please.
That already ended long ago.
Just as pre-sale and post-sale actions (we will talk about them another day) are performed, working in SN needs a special strategy. Always linked to shares in the 1.0 and, of course, thinking that given the apparent asepsis of networks, we are talking to people. This is very important.
We should seek to be close enough to get the confidence of the prospect.
If our message becomes an institutional aspect, the client will read it distant and his approach will be difficult. He will have a cautious attitude.
Big brands have been doing it for some time. Some of them better and others worse.
Do you think your brand is quality and you want to be perceived like that?
Are you taking steps to create synergies with your prospect?
Aren’t you? You go astray. Notice how other real estate companies are doing it and you will begin to understand what I mean.
In the next post I will give some hints on how to start.