Have you ever felt like Michael Douglas in the traffic jam scene in “Falling Down”?
I’m sure you have, especially if you have good taste.
To all of those, especially those who are suffering daily, this uprooting of our daily lives seems incomprehensible.
Your business, due to various reasons, decided to settle in the city center, but perhaps the services it provides do not require this. Of course, the image of the company asks for it. “How can we not be in the centre?” The reality is that ‘being in the center’ is an entelechy. For being in the ‘centre’, you are not the center of attention for your clients, which you should be.
That is to say, the business has assumed (at least until now), that the immense cost of having hundreds of square metres in the centre was necessary. The fact that the workers who work there every day usually don’t live nearby because they can’t afford it is a secondary concern. If their workers, or even their employers, decide to live on the outskirts of the city to avoid the business, they search for more space at a lower cost, yet wish to make up for the price of a greatly increased commute.
This pandemic is giving us some concrete statistics, one of which is a significant reduce in pollution, obviously caused by a reduction in car travel. At least one positive then!
If, in addition, this virus, or those that may come, force us to distance ourselves so as not to fall ill, what immediate conclusion do companies reach?
The first is evident: we cannot pay the same for a few square meters where, for the moment, only half of the people can work. If the landlord does not cut his expenses in half, either we are forced out the center or we close the business. I am mainly talking about offices, but the concept also applies to shops, restaurants, bars, small shops, etc. The difference is that, in these last businesses, the need for its location in the center is justified.
Concretely, when possible, we can reach the conclusion that…