Today is the day of the “gift wrap” that I mentioned yesterday.

Here is one of the works we are most proud of > Arrecife by Urbincasa.

As I told you yesterday, we had to sell more than bricks.

Transcend with our work the “aseptic sale” to reach the heart of the potential client.

This objective is infinitely more feasible to achieve when the client understands the strength of video as an emotional communicative tool.

The potential clients of this promotion are mostly non-Spanish residents. We did not have to transmit them only the characteristics of the promotion itself. We had to emphasise the positive consequences of living there.

That’s why, by means of a very studied planning, we “wrapped” the offer (the properties) in a gift wrap: the aspirational details of living in this area of the Costa del Sol.

Today I invite you to see this “gift wrap” > the video.

Many thanks to Urbincasa and, in particular, to Francisco José Cervantes and María José Florenciano for placing their trust in our work.

PS. You can see all the images and the video here.

#marketinginmobiliario #realestate #emotionalmarketing #marketing #realestate #costadelsol