This is for promoters who are lagging behind by not making a video of their promotion. Maybe you have to give them a little push (with data) to convince them to understand the benefits of doing it. These are the 5 that you get if we make a video [...]

I'm talking about something that might interest you: the importance of words. Something that could mean that you don't need renderings to sell your promotion. The process of attracting potential clients and the process of convincing them to buy from you needs multiple actions. From advertisements, to images, to [...]

Today I want to talk to you about self-criticism and effort to achieve whatever we set out to do. This phrase that some attribute to Gary Player and others to Arnold Palmer (two masters of golf), I think it found its "inspiration" in an earlier one by Thomas Jefferson: [...]

I want to talk to you about how normal is sometimes extraordinary, but first let me introduce you to a big guy. He's big because he's over six feet tall, but that's the least of it. I met this Irishman playing pool. It's one of my passions next to [...]

Those of us of our generation were amazed when we saw David Copperfield on TV making the Statue of Liberty disappear or crossing the Great Wall of China. The magic he performed was so amazing that we didn't care what the trick was. He made large "things" disappear that [...]

Now that the Olympics are over and only the chosen ones have won a medal, let's talk about how we chose the medal images of your project. Let's imagine that we have built a real model of your project, you know, like the ones for trains. You think that [...]

You were just starting to live. You had been with your partner for several years and, making the milkmaid's tale, you decided to take the plunge: Buy a flat (yes, although others may not believe it, many developers are not born rich). Now you see it far away, but [...]

I'm sure this fact brings a smile to your face. You are already enjoying your well-deserved holiday today and you will be thinking (if you are a good person): "Poor Juan, while I'm at the beach, he's got all of August left with the heat of Zaragoza" Seen like [...]

I've been talking about you for many posts and today it's our turn. Why is that? Because we are worth it. More than 10 years ago things were not going well. We were in the fucking crisis of 2013. Jobs were scarce. Houses weren't selling and, of course, there [...]

This iconic campaign created by Contrapunto BBDO in the early 80s was and still is a total success. It is part of our lives and we use this expression that everyone recognises. ECI launched its first sales in January 1940. Linking the sales to the good weather or the [...]