Computer technology allow us to generate 3d plans with some ease. Once built the 3d model, we can “cut it” to show what we want. They help convey confidence to the client with no spatial vision to understand an architectural proposal. They have to understand the project but, more needed, it’s to capture their hearts.
Furthermore, the quality of the final result of the image is far superior to that of the mockup.
Other day, I will talk about the next step: augmented reality.