My grandfather was Real Zaragoza’s Football Club number 1 member.

Another day I will tell you his story, which is not to be missed.

Today I want to tell you about an indelible memory that remains in my brain as if it happened yesterday.

My grandfather had a box at La Romareda.

When I say box, don’t imagine one of the current Bernabéu.

It was a space delimited by low walls that, unlike the concrete stands and the cushion you rented before the match, allowed you to sit on wooden chairs.

That was the box.

My father and grandfather went to the “box” every Sunday.

And the day came.

For the first time, I was going to accompany them.

I had never been to a First Division football match.

[I hope that, before I die, I will be able to see the “zaragocica” in the First Division again.]

It was a sunny afternoon.

Holding his hands, we walked up the vomitorium and….

WOW!

The stadium was full. I thought it was great.

All “it” in front of us were people of a thousand different colours.

They were far away and all together.

That image will never be erased from my visual memory.

Perhaps because it was casual and unexpected, it produced a greater impression.

Promoter, that, exactly that, is the effect you should provoke with the presentation of your project.

A memorable image.

Something that sticks deep in the brain, not just on the retina.

If you can do that, you’ve almost won the game.

With a mediocre render, your client will see the stadium on a cloudy day with few people.

Our work produces that effect.

If you want to generate endorphins 💊 in your client to sell him/her your flat much earlier, send me a message.

Aúpa Zaragoza!