“I have no customer testimonials on the website because no one has been satisfied with their purchase of one of our properties”.
I would understand that.
I know: your client doesn’t repeat.
Not because you have done anything wrong. Buying a house is the most expensive operation for your clients and it is very rare that they will come back to buy another one from you.
In other words, the loyalty of your clients is not necessarily important for a development company.
But, of course, the fact that they do not come back does not mean that they are not satisfied with their purchase.
In general, they usually are, and you have to “take advantage of that”.
You may encounter dissatisfied customers in after-sales but, in the end, you get them to be satisfied. You have done everything they asked for.
That’s the moment to ask them for a testimonial of their satisfaction.
It is the necessary proof that you have done things well and, of that, you have to boast.
But why?
Because it serves to transmit CONFIDENCE to your FUTURE buyers.
It doesn’t matter if it is a short written document. It would be better if it was a video (it gives more credibility if possible).
But you should not miss this opportunity.
Besides, if you do it well, you can have a lot of social proof of it.
So, think about it for upcoming.
As your customers do not repeat, the best proof that you have done well is that they say so publicly.
That “web-ear” is crucial to transmit trust towards your company.
And you, do you have your website empty of testimonials from satisfied customers?