Those of us of our generation were amazed when we saw David Copperfield on TV making the Statue of Liberty disappear or crossing the Great Wall of China.
The magic he performed was so amazing that we didn’t care what the trick was.
He made large “things” disappear that we knew were there.
Turning the architect’s plans into a believable reality is also a bit of a trick, as we “make something appear” that, for most mortals, does not yet exist.
It doesn’t seem so magical now, but when we started doing it in the 1980s, many of us were captivated by it and immediately saw the needs that this technology would meet.
Lately, we are all fascinated by the potential of AI.
It seems like magic again. But I’ll talk about that another day.
It used to be that doing something by computer had value simply because it wasn’t done by hand. It’s no longer surprising to go from 2D to 3D, but there is something that makes a difference:
Magic…
The magic that transcends the technical translation of a two-dimensional reality into a three-dimensional one.
The magic that produces EMOTION when a spectator sees a computer recreation and sees that it is not like the others.
That it has something that hooks him and captures his heart.
Many companies limit themselves to a mere literal translation of information. Even that “translation” is impeccable in technical terms. But it is not enough.
If the visualisation does not connect emotionally, magically, with the viewer, a great opportunity is lost. It is not so useful for the promoter.
If you want us to generate a magical moment and your client wants to buy from you, write me and we’ll talk about your upcoming project.
PS: I won’t go with a top hat.