I’m talking about something that might interest you: the importance of words.
Something that could mean that you don’t need renderings to sell your promotion.
The process of attracting potential clients and the process of convincing them to buy from you needs multiple actions. From advertisements, to images, to the salesman’s speech, to the price, …
Doing the exercise of imagining that your customer cannot see (but can imagine) requires you to make an extra but very effective effort to convince them.
I will give you an example that you should do with your eyes closed to see its impact.
If you tell your blind client that the terrace is 30 sqm, it is not enough.
He may not be able to imagine how big it is.
But if you tell him that, on that terrace, he can get together with 6 friends to have a drink while sitting comfortably, you have entered his mind and his heart.
You have managed to transfer him to that situation and he doesn’t care if it has 30 or 35 m2.
That is the feature but you have “drawn” the benefit.
If you now transfer the same effort to the (non-blind) person who first learns about your promotion, you will have realised how powerful it is.
Change your transparent texts. The customer will look at you with different eyes.
Here you will understand how I help you to improve that.
[I warn you that this is only for brave promoters].