This is for promoters who are lagging behind by not making a video of their promotion.
Maybe you have to give them a little push (with data) to convince them to understand the benefits of doing it.
These are the 5 that you get if we make a video of a real estate promotion
(when you have not yet laid the first stone):
EXPLAIN
A video can help your clients or potential investors to visualise your project, allowing them to understand it better.
According to a HubSpot study, videos can increase understanding of the project by 74%.
CAPTURE ATTENTION
Quality videos are more engaging and can hold the audience’s attention longer than images and text.
A Forrester Research study found that one minute of video is worth 1.8 million written words in terms of impact.
(I think that’s a bit of an exaggeration – good text sells rocking).
FINANCING
A video helps present your idea in a more compelling way.
According to Kickstarter, projects that are presented with videos are 50% more likely to be funded.
I believe this one more.
BROADCASTING
Videos can be easily shared through social media and other online channels.
According to Wordstream, videos get 135% more organic reach than photos.
MEMORIALS
Videos generate memories and are more memorable than text or static images.
A study by Insivia found that people remember 95% of a message when they see it in a video, compared to 10% when they read the same message in text.
This is what happens when we make property development videos.
You will get all 5 benefits if you do your part too by using them properly.
Will you sell only with images? Of course you will.
Will I sell even without images? You will if you do your other actions well.
But with video… the whole process is accelerated.
You do it yourself.